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Brighton
Investments

Client

Brighton Investments

Field

Finance

Results

Market research
Brand Strategy
Brand identity

Challenges

  • Brighton Investments is a young company founded in 2019 in the field of consultancy and investment through channels: bonds, stocks, real estate and start-ups at the seeds and angel stage.
  • Our challenges are upgrading brand identity to express effectively the new positioning strategy: a modern, smart investor, to be able to optimize profits and contribute for society.

Our approach

Phase 1

We explore insight through market research to understand customer needs and find out competitor’s strategy.

Phase 2

Propose and implement Brand Essence and Plan Brand Reposition and Differentiation Strategy for Brighton but maintaining business philosophy.

Phase 3

Design the new Brand Identity to express Brand Core values, Archetypes and Business Philosophy.

Results

Brighton had an overview of the top 4 big investment firms/funds in the Vietnam market, defined which zone on the perceptual map for the brand to jump in and hypothesis of brand positioning.

Besides, the Brand has a new identity, being clearly showing the brand’s core values, spirit and energy. The new logo is showing solidity and high trust with The character “i” is symbolised for the people (community), the sunrise symbol is stand for hope and brighter. This logo clearly expresses brand tagline “Make a brighter world.”

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