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How do brands know what personality is right for them?

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Brand design – Inspiring stories under the logo
Caregiver

The Archetypes

The Caregiver
Creator

The Archetypes

The Creator
Outlaw

The Archetypes

The Outlaw
Innocent

The Archetypes

The Innocent
Hero

The Archetypes

The Hero
Jester

The Archetypes

The Jester
Regular

The Archetypes

The Regular
Magician

The Archetypes

The Magician
Explorer

The Archetypes

The Explorer
Ruler

The Archetypes

The Ruler
Lover

The Archetypes

The Lover
Sage

The Archetypes

The Sage
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